Digital Marketing 101
Functional Intelligence • Marketing

Digital Marketing 101

Build Brands in the Digital World

75 mins
Beginner (101)
Self-paced Video + Visual Explainers

Learn the fundamentals of SEO, content, social, ads, and analytics to grow any business online.

Course Overview

Digital Marketing 101 teaches how brands attract attention and convert customers online. You’ll learn the core building blocks—SEO, content strategy, social media, paid ads, email basics, and performance tracking. The course is tool-agnostic and focuses on concepts that work across platforms. Ideal for students, entrepreneurs, and professionals who want marketing literacy, want to work with agencies better, or want to start a marketing career with strong foundations.

What You'll Learn

Understand how digital channels work together
Learn basics of SEO and content strategy
Understand social media and paid ads
Track performance with key metrics
Build a simple digital marketing plan

Why This Course?

Tool-agnostic foundations
Covers full funnel
Practical planning output
Career-friendly overview

Who This Is For

StudentsEntrepreneursCareer SwitchersSales & Business TeamsSMB Owners

Frequently Asked Questions

No—concepts apply across Google, Meta, LinkedIn, and other platforms.
Yes—both are covered at a beginner-friendly level.
Yes—you’ll build a simple digital plan by the end.

Share this course