A clear, beginner-friendly introduction to how businesses operate—from value creation to revenue, costs, customers, and growth.
Course Overview
Business Basics 101 explains how businesses function in the real world—covering value creation, customers, revenue models, costs, profit, operations, marketing, and decision-making. Designed to build strong business literacy and confidence.
What You'll Learn
Understand how businesses create value
Learn basic revenue, cost, and profit logic
Understand key business functions and roles
Read business situations with clarity
Build confidence in business conversations
Why This Course?
Zero jargon, beginner-first approach
Real-world business examples
Cross-functional perspective
Ideal foundation before specialization
Curriculum
What Is a Business?
Why businesses exist and how value creation works.
Customers, Value & Revenue
How businesses identify customers and generate revenue.
Costs, Profit & Unit Economics
Margins, profit logic, and unit economics.
Core Business Functions
Sales, marketing, operations, finance, and tech.
Decision-Making & Growth Basics
How businesses decide, grow, and scale.
Who This Is For
StudentsEarly Career ProfessionalsEntrepreneursCareer SwitchersNon-Business Roles
Frequently Asked Questions
Yes—no prior business knowledge is required.
Absolutely—this builds business understanding for all roles.
Yes, a digital certificate is provided on completion.
